Influencer marketing is simply the action of promoting and selling products or services online using the different social media channels through people (called influencers) who have the capacity to have an effect and influence purchase or move someone to take action on specific brands or services.
Influencer marketing is a form of marketing in which focus is placed on popular, celebrity like status influencers rather than the target market as a whole. It identifies the individuals that have influence over potential customers or future customers to act positively towards a brand
